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  • Registration is open every day from 7:30 a.m. until the close of the day’s sessions. 
  • 30-minute refreshment breaks are at 10:00 a.m. and 2:30 p.m. daily (Wednesday afternoon break is at 2:00 p.m.). 
  • Lunch is 12:00-1:00 p.m. daily in the Catalina Ballroom (Monday lunch is in the Shutters Hospitality Suite)
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Wednesday, May 4 • 2:30pm - 3:00pm
The Business Model Canvas Pattern: From Concept to Product Architecture in an Agile World

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This session is based on my experience leading GE Digital teams to develop solutions for external customers that incorporate the Business Model Canvas pattern in architecting microservice-based solutions. As in many software development organizations, adopting a cloud platform empowers our developers to develop, test, and deliver applications at an unprecedented rate. In addition, microservice-based architecture enables us to deliver scalable business-aligned capabilities and manage them much more effectively than monoliths.

In this development context, however, challenges remain:

  • How do we ensure that product architecture addresses real customer needs?
  • How do we align a continuous DevOps mode of development with a consistent business model?
  • How can an agile development team evolve product architecture iteratively? 

In my talk, I’ll describe an approach to successfully address such challenges inspired by Design Thinking Business Analysis: Business Concept Mapping Applied, by Thomas Frisendal. I extend the author's work to product architecture and agile development to enable teams to align with a customer’s needs by validating for desirability, viability, and feasibility.

First, I will summarize the Lean Business Canvas, Concept Maps, and Domain-Driven Design patterns. Second, I will introduce the details of a novel lean approach to developing product architecture that combines Business/Lean Model Canvas, Design Thinking, and Agile practices. Architects will learn how to  

  • use the Business Model Canvas or Lean Canvas to capture requirements from different stakeholders
  • map the business model to business concepts using design thinking and concept mapping
  • rapidly design microservice APIs that reflect business needs before launching into detailed implementations

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avatar for Arila Barnes

Arila Barnes

GE Digital
Arila Barnes is a Senior Staff Architect at GE Digital in San Ramon, CA, with over 15 years’ experience in software development and architecture and over 10 years applying Agile practices in delivering software products. She joined GE Software in 2013 and has been actively involved... Read More →

Wednesday May 4, 2016 2:30pm - 3:00pm PDT
Fairbanks B